Recurate is a full-service e-commerce partner that enables a product’s peer-to-peer marketing directly on e-commerce stores.
It has emerged as a pioneering player in the fashion industry, offering a solution to the problem. They designed a resale operating system that empowers brands to own their second-hand market through a custom resale marketplace. Recurate’s approach involves integrating various resale models, including peer-to-peer reselling, trade-ins, and much more innovation into a brand’s omnichannel strategy.
Some of the major challenges were as follows while working on this project:
It was hard developing and maintaining the same markup for multiple platforms like Shopify, Magento, Bigcommerce, and Salesforce. Every platform has its own specifications of eCommerce and its particular attributes. It was so difficult to replicate the business logic many times. Data security and performance were also the toughest challenges as it was suspected that on the admin portal, anyone would be able to see each other's data accidentally or intentionally, and generating queries was a total hassle. Image uploading was crucial in this idea as we were using jQuery-uploader initially, custom styling was another challenge, also, this plugin was not supportive with all of the browsers on all devices.
Besides facing the technical challenges, we were able to resolve the complexities of requirements with ease and flexibility, as follows:
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By enabling customers to resell preloved items, brands have significantly reduced the number of discarded products, contributing to a more sustainable fashion industry.
Brands have engaged customers throughout the entire product lifecycle, fostering brand loyalty and a sense of community among their customer base.
Many renowned brands demonstrated their dedication to sustainability not only through their product materials but also through initiatives like tree planting and donations to environmental causes.
The resale program reduced waste and opened up new revenue streams for brands due to which they acquire new customers and retain existing ones by offering them valuable reselling opportunities.
Take the first step towards a brighter future and supercharge your business with cutting-edge technologies, expert guidance, and unparalleled support.
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