Beyond the Code.
No fluff. No hype. Just insight.
Industry leaders share executive perspectives on the trends shaping the future of business, technology, and innovation. 30 to 45 minute conversations, hosted by Umar Rana.

The Autonomous E-Commerce Era
Listen to Yury Shishkin, CEO & Founder at 21 Online and IDRF to explore how AI agents, automation, data, and generative AI are reshaping e-commerce, and what the shift toward autonomous businesses could mean for the future.

Umar Rana
"We build things that quietly transform industries."
Umar leads every conversation on mic and on stage, bringing an audience of over half a million built across LinkedIn, Instagram, and YouTube. Beyond the Code launches into an engaged executive community, not from zero.
Three things every episode delivers
What the conversations cover
One flagship show. Four ways to engage.
Leading a technology or business transformation worth talking about?
We are building the guest lineup across Pakistan, the GCC, and beyond: CIOs, CTOs, founders, and enterprise decision makers.